From industry insights to specialized solutions, Valence Protective Coatings is your one-stop shop for everything coatings-related. Partner with us to achieve your business goals and stay ahead in the competitive coatings market. Our expert team is dedicated to providing unmatched support and innovative products that empower you to deliver exceptional results. Check out the videos below to explore how we can elevate your coatings business.
We don’t teach hobbies. We partner with driven entrepreneurs and existing contractors to build $1M+ floor coating businesses using the same systems that I have used to help build other large orgnizations.
What Is Your Goal?
LEADS
Book Your Strategy Call Today To Learn:
✓ What it takes to be successful in the coatings industry
✓ How to connect with the best lead generation companies to reduce your marketing costs
✓ Learn the Two-Man Dance on how to maximize crew efficiency while scaling
✓ Business coaching and consulting to ensure your company is profitable and your customers are leaving you 5 star reviews
Grow a multi million dollar floor coatings company today!
Click the button to schedule your Strategy Session.
Imagine a life where your passion for coatings meets the freedom to design your own destiny.



Watch “The #1 Secret every floor coatings business should know”
This training is designed for serious entrepreneurs ready to invest in their future.
It is NOT for you if:
You are looking for a "get rich quick" scheme without putting in the sweat equity.
You aren't prepared to invest in professional-grade equipment (Grinders, HEPA vacs, and products).
You are only looking to do one or two "side jobs" a month.
This IS for you if:
You want to dominate your local market with the best product and chemistry on the planet.
You understand that a real business requires systems, marketing, and a professional crew.
You are ready to transition from a "guy with a squeegee" to a Business Owner.
To compete at a high level and provide 15-year or lifetime warranties, you need professional equipment, specifically planetary grinders, HEPA-filtered dust containment, and industrial-grade products. While our training focuses on the "how-to" and the business systems, you should be prepared for a total startup investment (equipment, initial materials, and training) in the range of $15k to $35k+ depending on your scale. If you are looking to start a "budget" side-hustle with a hand grinder and hardware store epoxy, this isn't the program for you. We build professionals, not part-timers.
This depends entirely on your work ethic and your ability to follow our sales and marketing blueprint. However, a standard two-car garage (approx. 500-600 sq. ft.) can typically be completed in one day with a two-man crew, netting a significant profit margin. Many of our serious students find that within the first 12 months of business, they have recouped all of their initial training and equipment costs. We give you the technical skills to finish the floor and the business systems to find the customers; your job is to execute. Over 17% of our trainees go on to do over 1 million in the first 12 months. This is a business building program that is designed to get you to 1m in sales. Follow it and invest in yourself to see the rewards.





Eagan, MN 55121
(612) 214-5476
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